Show Your Customers the Value of an Independent Insurance Agent

April 9, 2015
By: Voldico

Insurance professionals know the numerous benefits of working with an independent agent, but do your customers understand the value?

Two types of agents sell insurance: captive and independent. Although both types of agents offer acceptable insurance products, the independent insurance agent offers additional value not available with the captive agent. It is important that your customers and potential customers know about the benefits of working with an independent agent, like you!

We came across this funny, 30-second video by Trusted Choice. It sure hits the nail on the head, does it not? We suggest sharing this on your agency's blog and social media outlets to let your audience know that as an independent agent, you are their best choice for meeting their insurance needs.

The Primary Benefits of Working with an Independent Insurance Agency

Here is a quick list of the biggest benefits to share with your customers, to help them understand the value of an independent agent: 

More choices and competitive prices. One of the biggest advantages of working with an independent agent is the variety of choices you can offer to your clients. Providing multiple policy options from several different insurance companies allows you to present the most competitive prices. You are like a “value hunter” -- researching the best price, coverage and service for their specific needs. Since rates vary widely from carrier to carrier, you can generally get the very best deals for your client. 

Personalized service and unbiased advice. We all know the insurance industry is very complex, with a lot of confusing, technical jargon. If a customer is not familiar with how the process works, a large company can end up taking advantage and not having their best interests in mind. As an independent agent, you work with the customer on a personal level and advise them to make the best choices based on their individual needs. It is your business to understand how things work and communicate this to your customers so they understand it as well. 

Peace of mind. Whether your clients’ need home, renters, auto, business, life or health insurance, you provide a variety of policy types under one roof. You are present for your clients ups and downs, including filing claims. You provide peace of mind by leading them through the complex insurance claim process with ease, unlike larger agencies, whose focus is on specific insurance companies with tighter protocols. 

In the end, the most important thing to remember is that you know your customers by name, not by their policy number. As independent agent, you treat them like a person and have a stake in keeping them happy by meeting their individual needs. 

Are you an insurance agent that appreciates the value of being independent, but struggles with the demand of running an agency 100% on your own? Consider collaborating with Voldico. Visit this page for more information and to see if we are the right network for you.