Looking to stay on top and leverage opportunities for insurance agency growth in 2021? Here are five sites to watch and add to your bookmarks folder.
While the idea of insurance as a concept has remained fairly steadfast throughout history, the scenarios it covers, the ways it’s sold, and the conversation around why it’s needed have changed dramatically.
Marketing, naturally, has followed suit — a modern agent’s advertising methods would be largely alien to an agent from 20 or 30 years ago. So how do you, as an agent, devote the time and attention to trends and ideas while still delivering a high-quality insurance product to your clients?
Five Insurance Influencers to Follow in 2021
Like most service provider evolution tactics, the answer lies in collaboration and innovation. Keeping a proverbial “ear to the ground” when it comes to your competition will serve you well, particularly in a crowded marketplace like insurance.
If you’re looking to stay on top and leverage opportunities for insurance agency growth in 2021, here’s a handful of the sites that should make it into your bookmarks folder:
Tik Tok — #InsuranceAgent
For those that know of the viral video snippet-sharing social media app, this may seem an odd first entry. However, like most social media sites that allow linking via hashtags, this can be an invaluable, constantly-updated stream of information and ideas, both from potential clients and active agents.
If you work in an insurance sector that targets younger clients, such as life insurance, it can be one of the smartest ways to discover (and answer) questions and concerns this demographic may have on the path to a policy.
Set your bookmark to access the current Tik Tok feed for the #insuranceagent hashtag and enjoy your front-row seat to the apps’ 7 million+ views (and counting!) of insurance industry relevancy.
The Insurance Agency Intelligence Podcast
Between writing policies, answering claim questions, and wrestling your inbox, sometimes reading time is at a premium.
Pop on this excellent and frequently-updated podcast, available on several different platforms like iTunes, and get updated information and insurance-centric news. Listen while you’re doing data entry, in your car during your commute, or even in your downtime while taking a bath — it makes staying up-to-date on the industry a breeze.
The Life Happens Blog
No list of the top insurance influencers in 2021 and beyond would be complete without the LHB. This industry-leading mix of agent-specific topics, blog posts, expert advice, and guest spots has long been a favorite among insurance peers.
Rather than laser-focusing on a specific niche as some insurance blogs do, the Life Happens Blog has a little something for everyone, including an ever-growing, genuinely interesting set of life insurance marketing angles.
The Insurance Journal Blog
To properly market your insurance offerings and maximize your ROI, you’ll need to know what’s happening in the insurance agency at large. The Insurance Journal Blog offers an in-depth and frequently-updated take on the marketing trends and news impacting the industry, including regional insights and niche-specific observations.
If you don’t want to be caught unaware of why it’s a bad time to be advertising property insurance in Florida, or why car insurance policies are a hard sell in the Northeast, be sure to keep this site in heavy rotation in your daily web browsing.
A unique source for insurance agent-focused news, tips, and information, as well as news about the industry in general, Agency Nation relies on a large network of contributors. This allows the site to have a fresh flow of new content on the regular, as well as a variety of voices to cover unexpected angles of common insurance sales challenges and opportunities.
A great site to hit on your lunch break, you’d be hard-pressed not to find something that catches your interest and addresses your business focus on the front page.
Get and Stay Connected
Want to stay in close connection with your insurance agency peers, even in the middle of a social-distancing-required pandemic? Read and listen to these valuable resources as a regular habit, and join an insurance cluster like Voldico to take your insurance expertise to the next level.