How Giving Back Is Good for the Community and Your Agency
Supporting local causes and other charities is great for your business. Here are the top five reasons why giving back is good for you and your community.
Companies that engage in giving programs reap a wide variety of benefits leading to stronger relationships with their clients, improved business performance, and greater employee engagement and retention.
Here is a list of the top five reasons we believe giving back is good for your business and the community as a whole.
1. Builds community and client respect.
Giving back can improve how the community and your customers view your agency. For example, pitching in to clean up a local park or sponsoring a school event provides the community with higher quality environments for children to learn and play.
Clients also respect agencies that give back. In one recent study, 1,500 Millennials were asked about what matters most to them when choosing a business and 40% stated “social responsibility” as the number one factor. A public expression of social responsibility can increase clients’ respect of your agency.
2. Provides connections and networking opportunities.
Giving back allows your agency to connect with the community around you. Companies that close their doors to the public never become a real part of the community. For a business to reap the benefits of a strong community, there needs to be a true connection.
By giving back, your agency is more likely to find avenues for cooperation and collaboration with other local businesses or community organizations, both of which are good for business.
3. Giving is good for your bottom line!
According to a 2014 Nielson report, 44% of U.S. consumers polled said they would be willing to reward companies that give back to society by paying more for their goods and services. Not only does charitable giving help important causes, it also strengthens a company’s reputation and enhances consumers’ relationship to its brand.
By identifying and supporting causes that align with your agency, you will be able to develop an integrated effort that reflects and reinforces your business, mission and brand.
4. Creates a team-building environment for staff.
Getting your agency involved with your community has been shown to increase employee satisfaction. Not only does it give everyone the opportunity to interact outside of the office space but it also allows employees to feel like they are giving back to the community.
Sponsoring a program and volunteering your agency’s time has two benefits: it can raise awareness for a cause, and it can also help promote your agency. You can get the word out about the event by posting pictures and information on your website and social media pages.
Donating time and resources to the betterment of your community is a win-win situation for all. So get out there and start giving back!